Economical and istitutional area

Derthona Export Consortium, which includes the main and biggest companies of the agro-industrial sector around Tortona, has been recently set up, therefore it has started but needs to enhance a series of “institutional” activities in order to become appreciated.

First of all, the Consortium has chosen its logo in order to differentiate itself from any other promotional or sale activity.

For this reason the entire documentation required by the charter and the law must be prepared and updated with specific reference to:

• > letterhead sheet;
• > stamps;
• > folders;

In particular the company must translate all the documentation in the language of the country hosting the above-mentioned fairs and, in any case, in the language of those countries which could represent potential export markets for the companies of the Consortium.

Another very important aspect is construction (already started) and the update of the Consortium Internet site. The site should present the Consortium in an official and institutional manner, but should have a key role in supporting the producers in their promotional, sale and presentation activities of the products sold via Internet.

Moreover, it should allow the dialogue with final consumers, besides making it possible to register accesses, to make market surveys, to evaluate the level of attraction of the different products, to follow the evolution of consumers preference and to act in order to make strategic choices of the companies of the Consortium appropriate.

Today it is also possible to implement an internet service aimed at searching the origin of specific products and putting the ingredients and nutritional characteristics into light.

Finally, a third aspect to be considered, which requires huge human resources and machinery investments by the Consortium, is the realization of the information material relating to each company and its activities. For this reason, the realization of folders, catalogues, lists, media advertising, (also abroad) in the language of the destination country has already been decided.