Lugano – I Viaggiatori 2007
This exhibition has made itself known in few years and has become the most visited one in Switzerland today. In 2006 it hosted about 60.000 visitors, 400 stands and 1.500 operators. This exhibition, which has mainly a tourist objective, is also an important occasion to attend an international workshop aimed at promoting contacts and commercial relationships for an agricultural and tourist offer in which the companies of the Consortium and the territory on which they operate are specifically involved, such as the offer of “Strada del Vino” and the agro-industrial companies strictly linked to it and associated to the Consortium. For this reason the exhibition offers both tasting proposals and marketing initiatives aimed at increasing the value of the entire territorial area.